SEP 2008
How to make trade shows greener: Brochured
It's simple. Literature at trade shows is damaging. The typical trade show generates the equivalent of 170 trees in waste paper, and over 90% of printing paper comes from virgin tree fibre, rather from recycled sources. There needs to be a better way. We think we have part of the solution in something we're building: Brochured.
Brochured is brochure delivery at conferences, tradeshows and expos made simple and electronic. No trees die in the process, no fuel is wasted in delivery. You text in a single code to request all of the brochures from a supplier at a trade show, then another, then another and at the end of the day you go to one single place to pick them all up. We'll have a full demo of the service up and running very soon for people to play with. For now you can read more at our fledgling Brochured site.